A bevy of popular faces add glamour to all the glitz at the third edition of the India International Jewellery Week.
After the glorious Lakme Fashion Week in Mumbai and also the Delhi Couture Week in the Capital, the entertainment capital has become hosting the India International Jewellery Week (IIJW) 2012. The five-day glamorous week, which kickstarted at Mumbai’s Hotel Grand, already includes a host of Bollywood celebs attending along with some of the most exquisite jewellery designs displayed.
Gems and Jewellery Export Promotion Council includes a line-up of some of the best and biggest jewellery houses together with 20 budding designers in participation. Fashion designer Vikram Phadnis showcased his collection in colaboration with Gitanjali Gems, bringing forth his beautiful collection of anarkalis, net saris and embroidered lehengas. These creations were delivered to life by enigmatic diamond and emerald sets combined with them along with exquisite traditional kundan and polka pieces.
The IIJW brand ambassador for 3 years now, actress Sonam Kapoor and also the Indian fashion industry’s current favourite Hema Malini opened the show in company of countless members of the film along with the television fraternity. While the style diva looked stunning inside a monotone solid green gown combined with a diamond necklace, the veteran beauty took the classic sari route. On being the guest of honour, Hema said, “Jewellery is an integral part of fashion. The new designs and also the wide variety of jewellery from all areas makes India a nutritious jewellery destination.”
Amid all of the glitz and glamour of The first day, the Beti campaign delivered to the fore fighting against crimes against women – for example female foeticide and infanticide, rapes and dowry deaths. Showing their support for that cause, B-town stars Viveik Oberoi, Zayed Khan, Tusshar Kapoor, Raima Sen and much more made their presence felt around the runway.
A whole bunch of telly couples for example Rohit Roy and Mansi, Samir Soni and Neelam and Nandish Sandhu and Rashmi also lent their support by walking the ramp. Your day, which started with Sufi singer Kavita Seth’s performance, ended with singer Sonu Nigam’s soulful presentation and the debut ramp act.
For renowned jewellery house Dwarkadas Chandumal, actress Mugdha Godse was seen around the ramp in an all-black ensemble combined with a striking diamond and ruby necklace. A range of diamond designers showcased their jewellery collections for that brand, with each piece being bold for its cuts and structuring.
As the show doesn’t yet possess a packed audience or perhaps a formal ambience, putting the spotlight on jewellery surely shows the way the current fashion scene has progressed. Using the likes of Sushmita Sen, Malaika Arora and Dia Mirza likely to be seen as showstoppers this year, it seems like this edition appears to be bigger and better.